This book reviews the literature on communication about biotechnology. Other books deal with this topic, however this book with the use of case studies, looks at public opinion data, communication theory, and international examples; to provide a complementary overview of how the public sees this controversial topic.For instance, Seiko imitated Rolexa#39;s styling, Canon copied Xeroxa#39;s features and Komatsu copied Caterpillara#39;s design. ... the transfer of a#39;tacita#39; knowledge, which cannot be easily codified (e.g. as in patent disclosures or instruction manuals).
|Title||:||The Media, the Public and Agricultural Biotechnology|
|Author||:||Dominique Brossard, James Shanahan, T. Clint Nesbitt|
|Publisher||:||CABI - 2007|