The Mobile Revolution

The Mobile Revolution

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The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.The Making of Mobile Services Worldwide Dan Steinbock ... The mid-range segment provides for more mature users and particularly the replacement market, which has escalated with saturation. These models offer more; more features, more ergonomic designs, larger displays (for instance, Nokia 8310, Samsung A800).

Title:The Mobile Revolution
Author:Dan Steinbock
Publisher:Kogan Page Publishers - 2007


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