One of the most frequent challenges that managers and executives face today is: aHow do I keep on growing and at the same time, make a profit?a Based on the authoras extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesnat work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you wonat have to.10 The owners of digital cameras have increased their use of inkjet printers, and the toner they consume, to print their snaps. Dell came late into printers ... The Opel Astra GCT is sold in the UK as the Vauxhall Astra. 12 a#39;The miracle of Almhult , a#39;anbsp;...
|Title||:||The Momentum Effect ePub|
|Author||:||Jean Claud Larreche|
|Publisher||:||Pearson UK - 2013-07-25|