The New Market Leaders

The New Market Leaders

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Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harder than ever to attract and retain customer attention. Increasingly, fresh role models are needed to determine what it takes to prosper when customers are the most precious resource. THE NEW MARKET LEADERS provides exactly that, by examining the exciting, unorthodox companies dominating the market and revolutionising business. In this eye-opening and cutting edge book, renowned business strategist Fred Wiersema offers totally new guidelines for measuring a company's success. He explains why traditional measures, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes, Wiersema shows readers how to recognise the movers and shakers in the industry, whether internet-based or more traditional. He identifies today's 100 most influential global businesses and explains what makes them so powerful. In today's fast-paced economy, no investor or manager can afford to ignore the practical strategies and highly applicable insights offered in this important book.... an Internet e-tailer and your business is utterly dependent upon the uninterrupted flow of data from your computer system. Although everything appears to be running smoothly, you get a call from EMC Corporation, the company whose data storage devices ... Whenever an EMC unit anywhere in the world senses something wrong or on the verge of becoming wrong, it automatically reports the problem to the nearest center. Service to prevent, not repair, 127 Reassure the Streamliners.

Title:The New Market Leaders
Author:Fred Wiersema
Publisher:Simon and Schuster - 2012-12-11


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