The New Rules of Marketing and PR

The New Rules of Marketing and PR

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly David Meerman Scott ... to target (e.g., people who want to do their own car repairs but donAct know how to diagnose whatAcs wrong). AcAc Be a thought leader. ... As you will remember from Chapter 11, it is better to show your expertise in a market or a buyerAcs problems than to blather on about youranbsp;...

Title:The New Rules of Marketing and PR
Author:David Meerman Scott
Publisher:John Wiley & Sons - 2009


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