Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with todayas elusive, ad-resistant consumer means saying goodbye to anew media, a and hello anow media.a Featuring exclusive insights and inspiration from todayas top marketersaas well as lessons from some of the worldas most successful digital marketing initiativesathis eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.... 136, 137 Schnatter, John, 39 Schwartz, Peter, 248, 251a259 Science + Fiction ( company), 93, 99 Scion (brand), 8a9, ... xiv, 59a88 advertising within, 60a62 creating online communities with, 65a66 and customer service, 80 definition of, xxivanbsp;...
|Title||:||The On-Demand Brand|
|Publisher||:||AMACOM Div American Mgmt Assn - 2010-05-01|