The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.The authors reveal how to execute an innovation initiative.
|Title||:||The Other Side of Innovation|
|Author||:||Vijay Govindarajan, Chris Trimble|
|Publisher||:||Harvard Business Press - 2010|