The Out-of-Home Immersive Entertainment Frontier

The Out-of-Home Immersive Entertainment Frontier

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Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.The founder and CEO of Insert Coin(s), Christopher LaPorte, commented on how he felt the chain fitted between arcade and nightclub: While we offer bottle service and DJs, I wouldna#39;t call Insert Coin(s) a nightclub just yet. The term is offanbsp;...

Title:The Out-of-Home Immersive Entertainment Frontier
Author:Mr Kevin Williams, Mr Michael Mascioni
Publisher:Ashgate Publishing, Ltd. - 2014-06-28


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