Nawal K. Taneja explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.They must develop and diversify ancillary activities to boost revenue and profits, such as in maintenance, repair and overhaul ... As discussed in this book, Malaysia Airlines had scored many firsts with its MHmobile for booking, check-in, flight status updates, timetables and baggage tracing, use of iPad for ticketing known as MHkiosk and launch of Augmented Reality using the GPS on the iPhone.
|Title||:||The Passenger Has Gone Digital and Mobile|
|Author||:||Professor Nawal K Taneja|
|Publisher||:||Ashgate Publishing, Ltd. - 2012-10-01|