The Power of Corporate Communication

The Power of Corporate Communication

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Featuring real-world examples and case studies from leading organizations such as SONY, Coke, GE and Martha Stewart, this book tackles key topics, including: how to leverage the organization's image; how to get your message to shareholders; and how to manage the a customer to come back again that Starbucks refers to each one as a partner , the official name for a Starbucks employee.46 ... This stocks- for-everyone approach gives employees a vested interest in the companya#39;s success, creates even more incentive to provide quality service, and instills in ... Concentrating on your corporate identity a€” the names, brands, symbols, self-presentation, and most ofanbsp;...

Title:The Power of Corporate Communication
Author:Paul A. Argenti, Janis Forman
Publisher:McGraw Hill Professional - 2002-06-07


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