Featuring real-world examples and case studies from leading organizations such as SONY, Coke, GE and Martha Stewart, this book tackles key topics, including: how to leverage the organization's image; how to get your message to shareholders; and how to manage the media.ing a customer to come back again that Starbucks refers to each one as a partner , the official name for a Starbucks employee.46 ... This stocks- for-everyone approach gives employees a vested interest in the companya#39;s success, creates even more incentive to provide quality service, and instills in ... Concentrating on your corporate identity a the names, brands, symbols, self-presentation, and most ofanbsp;...
|Title||:||The Power of Corporate Communication|
|Author||:||Paul A. Argenti, Janis Forman|
|Publisher||:||McGraw Hill Professional - 2002-06-07|