The Quest for Identity

The Quest for Identity

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Corporate identity is a matter of urgent importance for all firms. Describing the conditions for critical success, this book considers corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and deThe identification of the user with the Krups brand is promoted through this emotive presentation and through the simultaneous ... The new corporate design has been consolidated internally into a Corporate Design Manual to ensure that, bothanbsp;...

Title:The Quest for Identity
Author:Klaus Schmidt
Publisher:Thomson Learning - 1995-01-01


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