The Risk Factor

The Risk Factor

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Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable resultsa€”even as the world demands big solutions. So how do we get back in the risk-taking game? In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Netflix, Salesforce) and successful start-ups (Tesla, NetApp), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.2. dream lines iv, a€œJokke sommer on the sport of Wingsuit Flying 2012, a€ YouTube video, 16.25, January 25, 2013. accessed May 6, ... Wagner, a€œindividual risk attitudes: new Evidence from a large, representative, Experimentally-validated survey, a€ discussion paper no. ... Quoted in peter gwin, a€œthe Mystery of risk, a€ National Geographic (June 2013). accessed april 16, 2014, http://ngm. nationalgeographicanbsp;...

Title:The Risk Factor
Author:Deborah Perry Piscione
Publisher:Palgrave Macmillan - 2014-12-23


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