The Routledge Companion to Non-Market Strategy

The Routledge Companion to Non-Market Strategy

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It is commonplace for todaya€™s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firma€™s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.Journal of Business Research, 59, 46a€“53. ... Journal of Business Ethics, 85, 257a€“ 72. Bird, R., Hall, A. D., Momente, F. and Reggiani, F. (2007). What corporate social responsibility activities are valued by the market? ... PLS Graph Usera#39;s Guide.

Title:The Routledge Companion to Non-Market Strategy
Author:Professor of Strategy and International Management Thomas C Lawton, Thomas C. Lawton, Tazeeb S. Rajwani
Publisher:Routledge - 2015-04-24


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