The Secret Life of Logos

The Secret Life of Logos

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Provides a close-up look at a wide variety of logos, including rejected versions of the final product, to demonstrate the principles of a successful design and traces the creative process behind each logo's development. 15, 000 first printing.So Michaelle Boetger was delighted to nurse this logo along for a client whose product deeply moved her. ... My research involves not only learning more about the customer and their business, but making lists of colors and shapes, and sketching any ideas ... They sell a lot of heirloom and custom plants, so it was important to show these specifically and not use some readily available stock photos or clip art. I traced my flower photos in Illustrator and used them in some of the logos.

Title:The Secret Life of Logos
Author:Leslie Cabarga
Publisher:HOW Books - 2007-02-22


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