The Service Edge

The Service Edge

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Ron Zemke is one of today's most sought-after maangement consultants, The Service Edge is required reading for every executive and manager interested in reaping the benefits of customer care--and in getting one-up on the competition.To help establish a high-quality image for the new nameplate, American Hondaa#39;s service-centered strategy called for ... On the technical service side, Acura also outshone Mercedes, 106 to 77, though a number of competitors (including Honda anbsp;...

Title:The Service Edge
Author:Ron Zemke, Dick Schaaf
Publisher:Plume Books - 1990


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