The Silver Lining

The Silver Lining

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Nobody can predict what the future holds for the world economy, but there is growing consensus that the turmoil of 2008 will lead to at least some period of prolonged pain. Most managers, who have never dealt with such a global downturn, seem paralyzed.But as consoles became increasingly complicated and expensive, people who didna#39;t have the time or the manual dexterity to furiously mash ... Instead of competing on the basis of graphics quality and game-play intensity, Nintendo tried to reach non-gamers by making its Wii system intuitive and fun to play. ... Nintendo has similarly sought to target nontraditional con- sumers with its handheld DS console.

Title:The Silver Lining
Author:Scott D. Anthony
Publisher:Harvard Business Press - 2009-01-01


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