The Small Business Guide to Apps

The Small Business Guide to Apps

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If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards. Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for. This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money. Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.... accessed from your phone or tableta#39;s web browser at a url a€“ e.g. the Kindle cloud reader app at a€“ from where they can be bookmarked, ... On the one hand this is a strength: every consumer with a computer will have an internet browser. But not all browsers are compatible, nor will all 3Gequipped consumers be willing or able to use their data packages to access your app on the go.

Title:The Small Business Guide to Apps
Author:Dave Howell
Publisher:Harriman House Limited - 2011-12-05


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