The Soft Power of Construction Contracting Organisations

The Soft Power of Construction Contracting Organisations

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Across the AEC industry, the non-technical skills possessed by organisations are key to their overall performance. In this study, the particular importance of optimising the so-called qsoft powerq of organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored. The internationally conducted research behind this book will provide readers with new insights into effective management, from both inter and intra organisational perspectives. This unique and important book is essential reading for researchers and advanced students of construction management.Construction is a huge business around the world with approximately one in ten people earning their living by working ... as the upgrading of the Panama Canal or the building of the Kingdom Tower in Saudi Arabia over one kilometre high. Whilst the big projects grab the headlines, there is a huge amount of work in maintaining the existing built environment facilities. ... this book on soft power meets a valuable need, it stimulates new ideas and new approaches to the management of aanbsp;...

Title:The Soft Power of Construction Contracting Organisations
Author:Sai On Cheung, Peter Shek Pui Wong, Tak Wing Yiu
Publisher:Routledge - 2015-01-09


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