The Strategic Alliance Handbook

The Strategic Alliance Handbook

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Strategic alliances are complex business models to get right, and with less than 11% of alliances delivering the anticipated results this advice on developing the skills of alliancing and the long-term capability of the business will be welcomed. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the kind of alliance they are seeking and the partner organization(s) with whom they are working.Reckitt Benckiser and the Bosch Corporation recommend Calgon dishwasher cleaning tablets in all Bosch dishwashers. a€c Toshiba and Wella partnered to produce a high-performance portable hair dryer for salons in the USA. This exampleanbsp;...

Title:The Strategic Alliance Handbook
Author:Mr Mike Nevin
Publisher:Ashgate Publishing, Ltd. - 2014-10-28


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