The Successful Strategies from Customer Managment Excellence

The Successful Strategies from Customer Managment Excellence

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CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why? Media introduced the National Customer Service Awards. The philosophy was to research, recognise and reward organisations that were pushing the barriers of customer management to new limits, this book draws on Quest's research to reflect the current thinking behind today's front-runners in the customer management field. The authors challenge accepted thought processes and give realistic time frames for implementing the innovative thinking that will produce tomorrow's Customer Management Excellence Provides case studies and examples of organisations that are award-winners in their innovative customer management techniques.If a rigid benefit system is in place the temptation exists for CSRs to look for the easiest ways to achieve the end result. The easiest way is not necessarily the best way for customer service excellence to grow. Operatives need to see the benefitanbsp;...

Title:The Successful Strategies from Customer Managment Excellence
Author:Venkateswara Rao
Publisher:Lulu Press, Inc - 2015-07-28


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