Tastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the a80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, aAsai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a asuperfooda again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of Americaas premier grain guru to Chicagoas gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.The nearby University of Southern California students Zarate had counted on for business werena#39;t interested in his ... began posting ecstatic reviews of the cooking (especially the ceviches) on the social network Yelp and their personal blogs.
|Publisher||:||PublicAffairs - 2014-05-27|