The Trendmaster's Guide

The Trendmaster's Guide

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According to Robyn Waters, ita€™s a myth that trends can only be spotted early by A¼berhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As Targeta€™s former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve. The Trendmastera€™s Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their costomers want next. Ita€™s a quick read that packs a lot of insight between qA is for antennaeq and qZ is for Zen.q Anyone can use the tools in The Trendmastera€™s Guide to become more aware of the world around them. Even if you werena€™t born with a trendspotting bone in your body, you dona€™t have to be a follower forever. No one these days can afford to just be catching on when others are already moving on. Waters stresses that recognizing and reacting to trends is a learned skill, and it can be acquired without spending time in the streets of Milan or the high schools of Orange County. If youa€™ve ever witnessed a trend unfolding and said to yourself, qI should have seen this coming, q therea€™s hope. You too can become a trendmaster.Get a Jump on What Your Customer Wants Next Robyn Waters. program. To acknowledge this phenomenon, Mini ran an ad campaign titled aquot;Younique.aquot; In a similar vein, Toyotaa#39;s new Scion XB is marketed as aquot;a cheap car with audaciousanbsp;...

Title:The Trendmaster's Guide
Author:Robyn Waters
Publisher:Penguin - 2005-06-02


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