The ultimate CRM handbook

The ultimate CRM handbook

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sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operationsBut youth- oriented products such as the Pontiac Vibe, Sunfire, and Azteck a€” the last of which GMa#39;s own head of product development, ... This strategy, aquot;supported aquot; by a sharp cut in advertising, sounded the venerable retailera#39;s death knell.

Title:The ultimate CRM handbook
Author:John G. Freeland
Publisher:McGraw-Hill Companies - 2003


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