The Ultimate Survival Guide for Business in Japan

The Ultimate Survival Guide for Business in Japan

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This book is targeted at business executives of companies: a€c approaching the Japanese Market, a€c reviewing their options in terms of Japan Entry Strategy, a€c already exporting to Japan (Indirect Sales) or, a€c already established and doing business in Japan (Direct Sales). The second edition of it contains two additional Chapters about a€œthe Japanese Consumer Mindseta€ and about a€œKeys for Success in Japana€. In this book, we show: a€c That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign (EU) companies. a€c That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. a€c How to market your products or services in Japan (B2C and B2B Marketing Guidelines). a€c Which Entry Strategies are available to foreign companies to choose from and guidelines for selection. Keywords: Japan, Japon, Economie du Japon, Japanese Economy, Commercer avec le Japon, Doing Business with Japan, Commercer au Japon, Doing Business in Japan, Faire des Affaires au Japon, Marketing in Japan, Japan B2B Sales, Japan B2C Sales, Selling in Japan, Vendre au Japon, Exporter vers le Japon, Export to Japan, S'implanter au Japon, Set up an office in Japan, Japan Entry Strategies, Trade with Japan, Doing Business with the Japanese, Faire des Affaires avec les Japonais, Japan Cross-cultural Management, les Japonais, the JapaneseHandbook for Consumer Products a€“ Import Regulations 2010, JETRO website, October 2010. (Internet link: cons2010ep.pdf) Handbook for Agricultural and Fishery Products Import Regulations 2009, anbsp;...

Title:The Ultimate Survival Guide for Business in Japan
Author:Philippe Huysveld
Publisher:Philippe Huysveld - GBMC - 2014-08-24


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