The Ultralight Startup

The Ultralight Startup

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a€œWhen I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this book will help and inspire you to pursue your passion while avoiding some of the mistakes I made.a€ Ita€™s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If youa€™re just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from todaya€™s most famous companies, he guides would-be tech moguls through every stage of the processa€”from testing a concept to acquiring customers to determining the best pricing modela€”in a cheap, practical way. Among his strategies: a€c Build the product you wish you had: FourAssquare founder Dennis Crowley created an early version of his product because he wanted to keep in touch with former colleagues. a€c It doesna€™t have to be sexy to make money: Dropbox took the world by storm by offering a great solution to a mundane problema€”online storage. a€c Be bold when promoting yourself: Online payment service WePay capitalized on dissatisAsfaction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference. a€c Attract fans to attract customers: Budget tracking site created its initial user base by offering original and useful content about perAssonal finance. Baptiste shows you dona€™t need an MBA, a trust fund, or even experience running your own comAspany to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.Instead he went after an unsexy and unchanged industry: real-life merchant processing. Jack set out to make it easy for merchants of all sizes to accept credit card payments on mobile devices such as the iPad and iPhone. Before Squareanbsp;...

Title:The Ultralight Startup
Author:Jason L. Baptiste
Publisher:Penguin - 2012-04-12


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