This bestselling soup-to-nuts book teaches the techniques and methods used in the countryas finest MBA programs. And now itas fully revised with the latest information for todayas busy businesspeople. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. Among the many topics it covers: accounting, finance, break-even analysis, investment evaluation, capital budgeting, business law, risk minimization, marketing, and international trade. The Vest-Pocket MBA offers a wealth of guidelines, illustrations, and how-toas for the modern decision-maker, from the B-school student to the senior executive.An example would be a consumer seeking insurance quotes using InsuranceQuote.com. ... software, or an online payment system such as PayPal, totally automates sales, including billing, credit checks, and placement in a sales database. ... Consumers do not need to leave their home and avoid traffic and crowded stores.
|Title||:||The Vest-Pocket MBA|
|Author||:||Jae K. Shim, Joel G. Siegel, Allison I. Shim|
|Publisher||:||Penguin - 2011-12-27|