The Web Startup Success Guide

The Web Startup Success Guide

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If therea€™s a software startup company in your developer heart, this is the book that will make it happen. The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers. Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, communitya€“building, platform options, and productivity challenges of building a successful and profitable web application today. What youa€™ll learn How to define the value your web app will deliver to its users Evangelizing your startup via social mediaa€”from Twitter to Facebook, from YouTube to your own social network Which web app pricing strategies work, and which dona€™t What alternatives to traditional business structures will let you launch and run your startup without all the legal mumboa€“jumbo What services and web apps exist today to help your startup succeed How to get meaningful online press for your web app Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advice can help your startup succeed. Who this book is for If you are a software developer (web, desktop, or mobilea€”it doesna€™t matter) who wants to create successful, revenuea€“producing web businesses, The Web Startup Success Guide is for you. And if youa€™re just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice. Table of Contents Introduction: What Was Is Not What Is Value Is the Core of Your Startup So Many Platforms, So Many Options Tools and Groups for Startups Money: Raise, Manage, Make Social Media and Your Startup Clarity Matters Getting It Done Six Wise People What's Next?This goes deeper than attractive web designa€”it gets into building an app that works better to solve a given problem than its competitors. ... Take the accelerometer from your cara#39;s airbag system and add it to your game console, and you have the Nintendo Wii and a runaway success. Take the power of an online application and combine it with the brevity of a Short Message Service ( SMS) message andanbsp;...

Title:The Web Startup Success Guide
Author:Robert Walsh
Publisher:Apress - 2009-07-29


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