This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.In the United States, the first model to bear the transition name (Datsun by Nissan ) was the 1981 Maxima 810 (also the first ... Gray market activity refers to the legal importation of genuine goods into a country by intermediaries other than the authorized distributors. ... For a discussion of the problems in translating market survey instruments, and a guide to conducting international ... Solberg 2000, aquot; Standardisation or Adaptation of the International Marketing Mix: The Role of the Localanbsp;...
|Title||:||Total Global Strategy II|
|Author||:||George S. Yip|
|Publisher||:||Pearson College Division - 2003|