Total Global Strategy II

Total Global Strategy II

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This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.In the United States, the first model to bear the transition name (Datsun by Nissan ) was the 1981 Maxima 810 (also the first ... Gray market activity refers to the legal importation of genuine goods into a country by intermediaries other than the authorized distributors. ... For a discussion of the problems in translating market survey instruments, and a guide to conducting international ... Solberg 2000, aquot; Standardisation or Adaptation of the International Marketing Mix: The Role of the Localanbsp;...

Title:Total Global Strategy II
Author:George S. Yip
Publisher:Pearson College Division - 2003


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