Total Relationship Marketing

Total Relationship Marketing

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Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction.Marketing Strategy Moving from the 4Ps--product, Price, Promotion, Place--of Traditional Marketing Management to the 30Rs--the Thirty Relationships--of a New ... For many years, we have been able to buy basic car models with options for colour, air-conditioning, automatic or manual gears, among others. ... Electrolux and Ericsson started a joint venture to turn the kitchen into the a#39;braina#39; of the a#39;intelligentanbsp;...

Title:Total Relationship Marketing
Author:Evert Gummesson
Publisher:Routledge - 2002


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