Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.To gain market share and capture public attention, low-cost carriers offered one- way tickets from Singapore to popular ... mobile phones or Blackberries, using a payment system that debits a passengera#39;s credit card before the plane lands. ... Basic Approaches to Pricing Organizations involved in the marketing of tourism, leisure and hospitality products use different methods of calculation to set prices.

Title:Tourism and Hospitality Marketing
Author:Simon Hudson
Publisher:SAGE - 2008-02-18


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