This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.The family resides in Toyota City in Aichi prefecture. ... Eiji commented that the customer service on JAL appears to be declining in recent years. ... Eiji contacted his local Alamo representative by telephone to make car rental reservations.
|Author||:||Arch G. Woodside, Drew Martin|
|Publisher||:||CABI - 2008|