Tourism Marketing

Tourism Marketing

4.11 - 1251 ratings - Source

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.According to data compiled by Airline Business magazine, the number of established alliances among airlines ... It involves a#39;two or more airlines agreeing] to use the same designator code or flight number for connecting services in order toanbsp;...

Title:Tourism Marketing
Author:Alan Fyall, Brian Garrod
Publisher:Channel View Publications - 2005


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