This publication considers examples of best practice by trade promotion organisations (TPOs), based on a survey of over 100 TPOs worldwide. It focuses on seven key areas of best practice relating to: membership and client base, core services, sources of revenue, leverage of information technology, performance measurement monitoring and evaluation, national branding, and planning for future change and innovation.strengthening the delivery of trade support services International Trade Centre UNCTAD/WTO. Standard targets and service delivery: How a TPO improves its customer service by implementing and monitoring service standard targets UNITEDanbsp;...
|Title||:||TPO best practices|
|Author||:||International Trade Centre UNCTAD/WTO.|
|Publisher||:||United Nations Pubns - 2004-10-30|