Trend-Driven Innovation

Trend-Driven Innovation

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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startupsa€”from Apple to Uber, Chipotle to Patagoniaa€”redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers lust after, and campaigns people can't stop talking about.... $2 billion for Oculus Rift less than two years after its successful crowdfunding campaign, and $20 billion for ive-year-old WhatsApp. Xiaomi, now the worlda#39;s third-largest smartphone maker after Samsung and Apple, is valued at $46 billion .

Title:Trend-Driven Innovation
Author:Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Publisher:John Wiley & Sons - 2015-10-06


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