Since the 9/11 terrorist attacks, the U.S. government has spent at least $10 billion on communication efforts designed to advance the strategic interests of the U.S. However, foreign public opinion polling data shows that negative views towards the U.S. persist despite the collective efforts to counteract them by the State Dept., Broadcasting Board of Governors, U.S. Agency for International Development, Dept. of Defense, and other U.S. government agencies. Based on the significant role U.S. strategic communication and public diplomacy efforts can play in promoting U.S. national security objectives, such as countering ideological support for violent extremism, they are being highlighted as an urgent issue for the new admin. and Congress.Key Issues for Congressional Oversight Jess T. Ford ... audiences, focus on achieving concrete and measurable objectives, and lead to mutually reinforcing benefits overseas.1 In 2005, we specifically recommended such a strategy be developed.2 In June 2007, the previous administration released a national communication strategy, ... (1) offer a positive vision of hope and opportunity, (2) nurture common interests and values, and (3) help isolate and marginalize violent extremists.
|Title||:||U. S. Public Diplomacy|
|Author||:||Jess T. Ford|
|Publisher||:||DIANE Publishing - 2009-09|