qCovering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customersq--Theya#39;re instant, easy to order, and simple to deliver, but you can also play on peoplea#39;s impulses and offer physical products. Ryan Deiss had a success offering a aSurvival Business Carda and is still having success with a free aCredit Card Knife.a They are both ... If you can imagine it in the rack next to the cash desk at Home Depot or Staples, youa#39;re on the right line of inquiry. Again, the idea is just to getanbsp;...
|Title||:||Ultimate Guide to Facebook Advertising|
|Author||:||Perry Marshall, Keith Krance, Thomas Meloche|
|Publisher||:||Entrepreneur Press - 2015-02-03|