From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.A Primer for the Non-Financial Manager Broadcast Cable Financial Mana, Walter McDowell, Alan Batten ... Warner Cable; and Cyndee Everman, VP/Business Support Systems, Time Warner Cable, for their assistance with the cable billing, ... Affiliate Relations (cable networks only) ac Customer Service (cable 61 Chapter 6.
|Title||:||Understanding Broadcast and Cable Finance|
|Author||:||Broadcast Cable Financial Mana,|
|Publisher||:||CRC Press - 2012-07-26|