Understanding Global Cultures

Understanding Global Cultures

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In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphora€”any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitivelya€”as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.New York: Routledge. ... Kiss, bow or shake hands:Asia; How to do business in 12 Asian countries. ... The construction site called Saudi Arabia. ... a€œSingapore Hawker Centresa€”People, Places, Fooda€: The first definitive book on the social history of a uniquely ... Retrieved from http://app2.nea.gov.sg/news_release.aspx ?year=2007 National Environment Agency. ... In F. M. Edoho (Ed.), Management challenges for Africa in the twenty-first century: Theoretical and applied perspectives (pp.

Title:Understanding Global Cultures
Author:Martin J. Gannon, Rajnandini Pillai
Publisher:SAGE Publications - 2012-03-20


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