Understanding Michael Porter

Understanding Michael Porter

4.11 - 1251 ratings - Source

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Portera€™s frameworks are the foundation. But while everyone in business may know Portera€™s name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Portera€™s revolutionary thinking. Written with Portera€™s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Portera€™s ideas. Magretta uses her wide business experience to translate Portera€™s powerful insights into practice and to correct the most common misconceptions about thema€”for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original QaA with Porter himself, which includes answers to managersa€™ FAQs. Eminently readable, this book will enable every manager in your organization to grasp Portera€™s ideasa€”and swiftly deploy them to drive your companya€™s success.First, disaggregate the overall profitability number into its two components, price and cost. This is done ... The new Ford Fusion was a top pick of auto critics at Motor Trend and Consumer Reports, winning praise for quality and reliability.

Title:Understanding Michael Porter
Author:Joan Magretta
Publisher:Harvard Business Press - 2013-12-30


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