Using Smart Cards to Gain Market Share

Using Smart Cards to Gain Market Share

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Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.Several pilots have been launched with credit and debit cards linked to other applications, primarily customer loyalty. In the UK, a ... Customers want something simple, convenient, easy to use and very easy to understand. Retailers want theanbsp;...

Title:Using Smart Cards to Gain Market Share
Author:Aneace Haddad
Publisher:Gower Publishing, Ltd. - 2000


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