Be inspired by the masters! This visually stunning book showcases the work and creative process of several of today's leading VFX studios. Over 1000 vibrant four color images provide great visual insight as to how the studios start with a concept then arrive at their finished VFX shot. Also included are case studies that delve further into the techniques applied, insight into the production process, and listings of the tools used to create each effect. Among the studios featured are ILM, Pixar, Weta Digital, Sony Pictures and moreLEXUS: aPOPUPa. Creative and Production Process Like other spotsin ad agencyTeam Onea#39;s sensational Actively Safe campaign for the Lexus RX350, a Pop Upa wasconceived as astylish, uniquely memorable approachto relating thevehiclea#39;s many Actively Safe features. Through the ... Director of PhotographyToby Irwin filmed the background actorsoperating the30 footbook frame ona greenscreen. Nextanbsp;...
|Author||:||Spencer Drate, Judith Salavetz|
|Publisher||:||Taylor & Francis - 2013-01-25|