This book includes realalife examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Landsa End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi a Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.According to Jackie Johnson-Caygill, director of Landsa#39;End Business Outfitters Contact Center, the retail companya#39;s rich storytelling ... For Sharon Love, using stories to develop good customer service at Incredible Pets came out of necessity .
|Title||:||Wake Me Up When the Data Is Over|
|Author||:||Lori L. Silverman|
|Publisher||:||John Wiley & Sons - 2006-10-13|