Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as PaG, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and NestlAc as well as a bold plan for how corporations need to rethink their strategies.Simon Mainwaring. To boost contributions, Causes is also launching a new off- line method of donation that uses acause gift cards, a available ... The number of creative ideas in development exceeds our ability to conceive of how they might transform our lives. ... for entire city streets to be geo-tagged to create an increasingly sophisticated ongoing dialogue between customers, ... Inside a store , they can point the phone at a display wall and immediately see product recommendations.
|Title||:||We First: How Brands and Consumers Use Social Media to Build a Better World|
|Publisher||:||Macmillan - 2011-06-07|