Web Copy That Sells

Web Copy That Sells

4.11 - 1251 ratings - Source

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract peoplea€™s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: a€c write irresistible Web copy, e-mails, and marketing communications a€c quickly turn lackluster sites into a€œperpetual money machinesa€ a€c streamline key messages down to intriguing a€œcyber bitesa€ a€c use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning todaya€™s online prospects into paying customers!The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy Maria ... and another 3 million of the iPhone 3Gs were sold as of the time of this writing, before they were rolled out in all countries. ... At the very least, the high search engine rankings alone that online videos produce (as a result of keyword loading) make online video marketing well worth the effort .

Title:Web Copy That Sells
Author:Maria VELOSO
Publisher:AMACOM Div American Mgmt Assn - 2009-04-29


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