Web Design for ROI

Web Design for ROI

4.11 - 1251 ratings - Source

Your web site is a businessa€”design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look gooda€”it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way How small design changes can have a big impact on your bottom line Simple tips to increase web sales/leads by 10% a€“ 50% (or more) Concrete design guidelines for: Landing pages Home pages Category pages Detail pages Forms Checkout processes Packed with helpful examples from a wide variety of sites!And yet, ita#39;s where the vast majority of western visitors will automatically look to find a logoa€”so why disappoint them? Ita#39;s an easy way ... For example, which of these two signs is best at telling you therea#39;s an auto repair shop nearby? To furtheranbsp;...

Title:Web Design for ROI
Author:Lance Loveday, Sandra Niehaus
Publisher:New Riders - 2007-10-17


You Must CONTINUE and create a free account to access unlimited downloads & streaming