It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.Choosing a format and structuring the message. ... The email aquot;FROMaquot; line identifies you as the sender if youa#39;re e-mailing to your house file. If youa#39;re e- mailing to a rented list, the aquot;FROMaquot; line should identify the list owner as the Sender. ... After the first paragraph, present expanded copy that covers the features, benefits, proof, and other information the buyer needs ... the recipient to your Web site, or clicking on an e-mail addresses the recipient can use to send you an immediate reply.
|Publisher||:||Springer Science & Business Media - 2013-11-11|