Wedding Photojournalism: The Business of Aesthetics

Wedding Photojournalism: The Business of Aesthetics

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This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included areAŠtips for improving search-engine optimization, marketing, pricing, packaging, and contracts toAŠenable aspiring and experienced professionals alike to follow their passions to success.Kevin Kubota Based on Kevin Kubotaa#39;s sell-out workshop series and fully updated with techniques for Adobe ... create a brand identity that lures clients to your studio, then wows them with great customer service and powerful images. $34.95anbsp;...

Title:Wedding Photojournalism: The Business of Aesthetics
Author:Paul D Van Hoy
Publisher:Amherst Media - 2011-02-15


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