Welcome to the Dreamhouse

Welcome to the Dreamhouse

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In Welcome to the Dreamhouse feminist media studies pioneer Lynn Spigel takes on Barbie collectors, African American media coverage of the early NASA space launches, and televisiona€™s changing role in the family home and its links to the broader visual culture of modern art. Exploring postwar U.S. media in the context of the perioda€™s reigning ideals about home and family life, Spigel looks at a range of commercial objects and phenomena, from television and toys to comic books and magazines. The volume considers not only how the media portrayed suburban family life, but also how both middle-class ideals and a perceived division between private and public worlds helped to shape the visual forms, storytelling practices, and reception of postwar media and consumer culture. Spigel also explores those aspects of suburban culture that media typically render invisible. She looks at the often unspoken assumptions about class, nation, ethnicity, race, and sexual orientation that underscored both media images (like those of 1960s space missions) and social policies of the mass-produced suburb. Issues of memory and nostalgia are central in the final section as Spigel considers how contemporary girls use television reruns as a source for womena€™s history and then analyzes the current nostalgia for baby boom era family ideals that runs through contemporary images of new household media technologies. Containing some of Spigela€™s well-known essays on televisiona€™s cultural history as well as new essays on a range of topics dealing with popular visual culture, Welcome to the Dreamhouse is important reading for students and scholars of media and communications studies, popular culture, American studies, womena€™s studies, and sociology.Thus, at the levels both of advertising semiotics and of hard economics, tie-ins between television and moving vehicles were common. 24 House ... 35 aquot;A Buying Guide for Television Sets, aquot; Good Housekeeping, September 1963, p. 154.

Title:Welcome to the Dreamhouse
Author:Lynn Spigel
Publisher:Duke University Press - 2001-05-11


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