When Principles Pay

When Principles Pay

4.11 - 1251 ratings - Source

qA balanced and optimistic account of how companies can benefit from the Corporate Social Responsibility movement. Geoffrey Heal makes a persuasive argument that doing the right thing can also boost the bottom lineq--Joseph E. Stiglitz, Nobel Laureate in economics.We believe customer loyalty has been a driving force behind Starbucks phenomenal growth and longterm success. ... They estimate that training a new employee costs $500.25 Turnover in businesses such as Starbucksa#39; is notoriously high, anbsp;...

Title:When Principles Pay
Author:Geoffrey Heal
Publisher:Columbia University Press - 2012-06-19


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