Why Customers Do What They Do

Why Customers Do What They Do

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A chief analyst at the NPD Group delivers a breakthrough branding and sales strategy that speaks the customer's language.We know that the majority of consumers are short on time and use the media to learn about new products, services, and techniques. They watch infomer- ... George Foreman breathed new life into an infant industry with his line of indoor grills.

Title:Why Customers Do What They Do
Author:Marshal Cohen
Publisher:McGraw Hill Professional - 2006


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